4.8 (1393+ reviews)

ETHEL | CLASSIC FLORAL MIDI DRESS

Name: ETHEL | CLASSIC FLORAL MIDI DRESS
Brand: Laura & Jayden | Charleston
Price: 79.95 USD
Availability: InStock

$159.95 $79.95 Save 50%

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Limited stock. Ready to dispatch

Color — Yellow

Yellow

Green

Pink

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UPDATE: Due to high demand during our Dream Sale, only a few units are left in stock!

Bright Florals with Timeless Ease

Introducing Ethel, a classic floral midi dress designed to bring color and comfort together. The vibrant floral pattern adds charm while keeping a balanced look. Easy to wear and comfortable, it suits everyday outings and casual plans. Ethel blends brightness with simplicity.

Why You’ll Love It

Vibrant floral pattern
Classic midi length
Comfortable everyday wear
Easy styling versatility

At Laura & Jayden, we believe your shopping experience should feel effortless and reassuring from the moment you order.

That’s why we offer free U.S. shipping and a 30-day return policy, so you can shop with confidence every time.

Need to make a return? Simply contact our customer care team.

Just include your order details and the reason for the return, and we’ll take care of the rest — because that’s how we do things at Laura & Jayden.

If your order doesn’t meet your expectations, no worries. You can return it within 30 days of delivery.

Please reach out to our customer service team at:
support@laurajayden-charleston.com

and let us know why you’d like to return your item. This helps us process your request as smoothly as possible.

View our full return policy for more details — we’re here to help.

Questions or need assistance? Our dedicated customer support team is available 24/7.

Whether you need help with sizing, product details, or your order, we’re always happy to assist.

📧 support@laurajayden-charleston.com

Don’t hesitate to reach out — we’ve got you.

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Customers LOVE US FOR A REASON!

3 times in a week

I have worn it three times in one week. That probably says it all. 💗

Carol B.

My favourite boutique store

“This has quickly become my favorite boutique. Everything I’ve ordered has been beautiful and such good quality. I started with one piece and now I keep coming back for more — it’s rare to find a store that gets both comfort and style just right.”

Mary A.

Very comfortable and the length is just right for me at 5'6. I would have liked a bit more structure in the top but it still looks lovely.

Theresa McMeechan

Lovely and warm 🤍

"I was pleasantly surprised by how soft and cozy this jumper feels. The fit is just right for me, and the sleeves are a good length. It’s comfortable and easy to wear, but still looks nice enough to go out in. I’ve already had a few lovely compliments on it!"

Sandra Judkins

I love it!

“I’m absolutely in love with this top. It’s soft, comfy, and perfect. I loved it so much I ended up ordering almost every color!”

Sylvia Dunn

I was a little worried about ordering clothes online at my age but the size guide was spot on. Very happy with the fit. 🤎

Dianna M.

Five Years In — Fighting for My Son

I, Laura, started this boutique five years ago as a single mother, hoping to build a stable life for my son, Jayden. His father was never part of his life.

For many years, my parents helped raise him and supported us while I worked to build our future.

Recently, I lost them both. 💔

Since then, everything has changed.

This DREAM Sale exists for one reason, to keep moving forward and continue building the life I once dreamed of for my son.

Every order matters.

With love,
Laura & Jayden 🤎

ETHEL | CLASSIC FLORAL MIDI DRESS

Bright Florals with Timeless Ease

Why You’ll Love It

Customers LOVE US FOR A REASON!

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Five Years In — Fighting for My Son

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